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Executive Search Case Study – POWWOWNOW

Updated: Jan 16, 2019

The Brief

True North was approached by the founders of the top tech 100 business POWWOWNOW to partner them in the search for the newly appointed role of Chief Executive. After an initial discovery meeting True North began the process of structuring an appropriate job description which incapsulated all of the wants of the owners as well as catering for the needs of this fast growth business. As part of this initial phase True North requested time in front of a selection of the senior and middle management team to understand their wants from an incoming Chief Executive. Once complete we brought together all of our findings and built both a role and person profile that all the relevant stakeholders were in agreement with.

The Challenge

Due to the nature of POWWOWNOW’s business model we needed to secure the services of a senior level executive that had a combination of both PLC and Start up experience. This desired combination quickly became apparent when we offered the client the opportunity to interview three candidates whom all offered a completely different background in terms of size and scale of operation that they had successfully ran. Post interview’s the founders were both in agreement as to the background of individual that they now required and signed off on the brief.

The Solution

True North took the brief to market using their own network, social media, candidate referrals and direct advertising resulting in a long list of over 100 candidates. Through a series of face to face interviews a shortlist of 6 candidates were identified as appropriate for presentation to the client which was subsequently whittled down to three who presented a their business case to the senior management team.

Throughout the process True North supported the founders in their decision making process and endeavoured to offer value at every turn resulting in a critical hire into the POWWOWNOW business. POWWOWNOW is enjoying significant success currently and remains one of the UK’s fastest growing technology businesses.

About True North

True North advise and build the leadership and management teams of some of the world’s most innovative and fast growth technology enabled businesses. We also work with corporates undertaking ambitious change and transformation.

For more information about this project or our other services please contact Norman Burden or email us at