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Domestic and General – A digital team build out

The Brief:

Domestic and General created a new digital proposition to drive traffic and conversion from an E-Commerce perspective. The Digital Proposition was headed up by James Turnbull  – Director of Digital and he was responsible for building a team to facilitate this plan. Domestic and General needed a recruitment business partner to support this business critical programme and True was engaged in  this capacity.

The Challenge:

Domestic and General needed to build a team across software development, testing, digital analysis and trading. The team would act as the ‘internal digital agency’ and would serve as the e-commerce pioneer both internally and externally. Within a timeframe of under three months; key individuals from middle to senior management were required to shape and grow the team.

The Solution:

As this was a new venture, True North conducted discovery meetings with all relevant stakeholders to agree a structured project plan and phased delivery approach. The project was supported by technical and psychometric testing conducted by True North. The process was highly interactive and involved weekly meetings, designated on-site consultancy through to support post on-boarding. The project was a great success, completed on time and budget and has cemented a long term relationship with Domestic and General with a roadmap of projects in the pipeline.

About True North

True North advise and build the leadership and management teams of some of the world’s most innovative and fast growth technology enabled businesses. We also work with corporates undertaking ambitious change and transformation.

For more information about this project or our other services please contact Norman Burden or email us at