Thought leadership, insight and case studies

To make a contribution, contact us at

Autodata - Head of Development Case Study

Updated: Jan 16, 2019

The Brief:

Autodata: over four decades has moved from a traditional publisher in the automotive trade to an online data services provider. Neil Brooks – CIO was the pioneer for the digital transformation programme and delivery of a ground breaking online content platform and an API management strategy. Neil Brooks needed a Head of Software to build and grow a truly agile team and provide strategic development for technology.

The Challenge:

The individual needed to be passionate about technology strategy, to be a pioneer for agile engineering practices and demonstrate the ability to manage both an offshore and in-house team. The blend of a hands-on understanding of code architecture coupled with the ability to manage board level stakeholders, proved to be an interesting talent acquisition challenge.

The Solution:

True North met key stakeholders and key individuals within the software development team to truly understand the technology landscape and culture of the team. A targeted market map was then agreed for relevant businesses and technology stacks associated with the brief. Rising stars within the market place were identified and the successful appointment of Neil Padgen from the BBC was completed in March 2016.

About True North

True North advise and build the leadership and management teams of some of the world’s most innovative and fast growth technology enabled businesses. We also work with corporates undertaking ambitious change and transformation.

For more information about this project or our other services please contact Norman Burden or email us at